This app is no gimmick. It is a practical, well thought out tool for singers to warm up the voice at home or anywhere. Connected to speakers, the sound (especially after the last update) give nice support to simple and slightly more involved scales and patterns.
It is flexible enough to personalize warm-ups for speed and range in advance or on the fly, depending on abilities, goals or condition of the voice on a give day. More experienced singers can find a use for this just as well. This is far better than trying to split your focus and sitting down at a keyboard when you warm up.
Final note: They really do respond to users who contact them with questions and concerns (and no, I dont work for Spartan Apps).
cinguettare about Vocal Warm Up by Musicopoulos, v1.3.2